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We will begin each event with a fully supported morning ride starting with coffee and pastries (donuts in SoCal!), led by Peter Stetina and other big hitters. Canyon will be there to make this entirely FREE for anyone who can attend. But you'll need to RSVP, and sign a waiver in order to join. Both rides will be gravel-focused unless weather changes things. The routes are available above. Please arrive early so we can roll out on time.
After the morning rides we'll break before the evening party. Both activities are independent of each other. You must RSVP for the ride, and sign up for the screenings separately.
Join us at hand-picked venues and enjoy live DJ music, cold beer, food, and NA options. We'll kick it once doors open, and then introduce our guests before watching Feeding the Rat. These will be two of the coolest holiday parties in NorCal and SoCal. Tickets will be extremely limited in Santa Rosa, so get them before they're sold out!
A short film by Dominic Gill, featuring Peter Stetina.
At its core, “Feeding the Rat” is about satisfying an inner hunger—a restless and persistent urge to test oneself, seek purpose, and experience life’s heightened sensations beyond the ordinary routine. It’s a universal theme. Whether as professionals or enthusiasts, all of us recognize the need to feed the rat within, to find meaning and fulfillment. And knowing when to let it starve is easier said than done…